TCS Plus Experts

Leverage Microfinance Bank

Leverage Microfinance Bank is a prominent financial institution dedicated to promoting financial inclusion and empowerment in Warri, Delta State. Leverage Microfinance serves as a crucial support system for individuals and businesses in need of financial assistance and guidance.

Industry

Financial Tech

Service

Social Media Management, Full Branding and Website

Challenges & Objectives

Online Presence

Leverage Microfinance Bank currently does not have a website, making it challenging for customers to access information and services online.

Brand Consistency

The bank lacked a consistent and professional brand identity across all its materials, including company profiles, letterheads, and ID cards, which affected its brand recognition and credibility.

Limited Digital Engagement

The bank faced challenges in engaging with its customers digitally, which hindered its ability to provide timely information and support.

Our Approach

Research and Planning
  • Since Leverage Microfinance Bank is new and has no online presence, we worked with stakeholders to gather requirements, set clear objectives, and created a project timeline for building their brand and digital platform from scratch.
Website Development
  • We designed user-friendly wireframes and mockups aligned with brand values, developed a responsive website with essential features, tested it thoroughly, and launched it, making necessary adjustments.
Brand Identity Creation
  • We developed cohesive designs for the company profile, letterheads, and ID cards, ensured consistency in design elements, obtained stakeholder approval, and produced the final materials.
Monitoring and Evaluation
  • We used analytics tools to track performance and gather feedback, regularly updated the website and branding materials, and continuously improved digital engagement strategies.

Results We Achieved

Improved Social Media Engagement

Strategic social media management increased visibility and interaction, leading to higher engagement rates with their target audience

Enhanced Digital Presence

The newly developed website is designed to provide an excellent user experience, making it easy for customers to access information and services.

Consistent Brand Identity

Cohesive social media designs reinforced FinFlux’s brand identity and communicated their innovative solutions effectively

Gallery

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